Affiliation

Department of Agricultural Extension, Faculty of Agriculture, Annmalai University, Annamalai Nagar, 608 002, India

Corresponding Author

Thatchinamoorthy C, Department of Agricultural Extension, Faculty of Agriculture, Annmalai University, Annamalai Nagar, 608 002, India, E-mail: tmthatchupeaceful@gmail.com 

Citation

Thatchinamoorthy C., et al. Customer Relationship Management and Retention in Street Food Sector. (2018) Int J Food Nutr Sci 5(1): 25- 29.

Copy rights

© 2018 Thatchinamoorthy C. This is an Open access article distributed under the terms of Creative Commons Attribution 4.0 International License.

Keywords

Abstract

      Food is vital for civilization, it is necessary for nourishment and survival; Food and Agriculture Organization report stated that, 2.5 million people eat street food global level every day. Street food unit take part in a significant role in diet for urban people particularly low income people. In this scenario these paper deals with the street food customer relationship between vendors and consumers and also study the customer’s retention in the street food sectors. In short duration this paper is to illustrate and analyze why customers come back to the identical street food sector and preferences towards buying street food. These paper findings also consider to the Street food vendor can also use our conclusion to enhance the retention rates by adjusting relevant service essentials of the street eateries.