Affiliation

1The Brain Cognition and Brain Disease Institute, Shenzhen Institutes of Advanced Technology, Chinese Academy of Sciences, Shenzhen, China 2Rackham Graduate School, University of Michigan, Ann Arbor. America. 3The University of Southern California. 4Kunming Primates Research Center, Kunming Institute of Zoology, Chinese Academy of Sciences, Kunming, 650223, China.

Corresponding Author

Dr. Xu Jun Wu, The Brain Cognition and Brain Disease Institute, Shenzhen Institutes of Advanced Technology, Chinese Academy of Sciences, Shenzhen, China; E-mail: wangjh@mail.kiz.ac.cn

Citation

Citation: Wu, X., et al. What Influences Human’s Flavor Perception to Skittles? (2017) J Pharm Pharmaceutics 4(2): 172-176.

Copy rights

© 2017 Wu, X. This is an Open access article distributed under the terms of Creative Commons Attribution 4.0 International License.

Keywords

Abstract

  Previous studies have shown that visual information can affect flavor perception. The aim of the present work was to study how the information of Skittles (Wm. Wrigley Jr. Company China), influences the Chinese adult subject expectations and their flavor perception. Five flavors matching five colors of Skittles were evaluated by forty graduate and undergraduate students under sighted condition (expected, observing product color), unsighted condition (blinded, only tasting the product) and incongruent verbal color labeling condition (blinded, informing incongruent verbal color). The results confirmed the previous findings concerning the cross modal interactions of color and flavor perception, that is visual information which can be seen by subjects interacts with the flavor perception, and for the first time, demonstrated that incongruent verbal color labels failed to function on multisensory, while learning and memory might involve in the color and flavor interaction. No gender difference was found in all sessions though the female showed a trend of better flavor perception compared with the male.